Datalane

Branding, Sound & Motion, Web
2025

Datalane helps teams find and organise data on local businesses. Together with KLAD, we created a visual identity and website built around a dot: a data point and a business on a map.

full case
Datalane website hero with a blue network and the headline Scraping the mess isn’t enoughWhite data points and circular diagrams across a black brand graphicBlue tinted aerial view of city streets and buildingsLists of local business data fields arranged on a white backgroundMinimal loading indicator on a blue backgroundWhite Datalane wordmark and dotted symbol on blackBlue data diagram showing missing and duplicate inputsABC Oracle and Geist Mono type specimensDatalane data receipt on blueOversized white Datalane wordmark on blueDatalane colour palette with blue, greyscale and coral swatchesDatalane navigation labels over a black network diagramGrid of campaign graphics featuring a globe, customer photograph, dotted pattern and mapDotted Datalane symbol centred on blackPedestrian crossing campaign about freeing sales representatives from manual researchDatalane social post about reaching buyers who spend their days on siteBlue Datalane campaign poster displayed at a bus shelterBlue Datalane cap on a pale patterned backgroundBack view of a person in a blue Datalane hoodieBlue beaded Datalane lanyard with a keyDatalane letterhead on blueDatalane printed cards on a dark backgroundFront and back of a black Datalane hoodie against blueCollage of Datalane social posts with product messages and data graphicsFour pages from the Datalane selling guidePerson working on a laptop displaying a Datalane product pagePrinted Datalane data cleanup kit in clear packagingDatalane campaign interface over blue aerial imageryDatalane browser interface on a dark graphic backgroundLaptop displaying the blue Datalane website heroDatalane icons on a gray gridDatalane message about reaching on-site buyersDatalane product interface with account data and campaign controlsBlue linked dot symbol on a pale backgroundDatalane dot plot within a blue circular patternDatalane poster and printed material over a blue circular patternLong form Datalane article and data diagrams on a textured backgroundGrid of Datalane data visualisations and diagramsBlue Datalane call to action with a white globeBrowser view of a Datalane market map and articleHorizontal strip of pale blue and grey dotted patternsBlue dotted illustration of a telephone, calendar and walletDatalane message about coordinating precise campaigns on a white backgroundBlue Datalane digital poster in a station concourseDatalane mobile screen on a desk with stationerySilver hole punch with blue paper confettiPresenter beside a Datalane dotted network diagramAudience watching a Datalane presentation with a blue Thanks screen